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History Hoteli Makarska d.d.

Founded back in 1952, Hoteli Makarska is a company with a long-standing, successful tradition, which has become the mainstay of building and developing tourism in Makarska.

In an effort to uphold and keep the centennial tradition of tourism in its destination alive, the company has been deeply committed to modernizing and improving the hotel offer and services. With its successful business operations, Hoteli Makarska has been boosting the development of other economic activities in Makarska, as well as job security and professional training.

While operating as a successful company with 726 rooms in three ideally situated hotels, we have inspired loyalty and respect from our business partners and made our guests satisfied.

In mid-2018, following the sale of the state-owned stake, Hoteli Makarska was taken over by Valamar Riviera d.d. and Allianz ZB d.o.o.

Joining the family of the most renowned tourism company has resulted in further strengthening of the company’s business operations, a new investment cycle and improved services. By decision of the general meeting, Hoteli Makarska d.d. was merged with Rab-based Imperial d.d. Since June 2019, they have been operating as Imperial Riviera d.d.