History Imperial d.d.

The company Imperial was founded in 1965 by merging three smaller companies operating in hospitality industry.

Almost marvellous effects on the economic, social and demographic agenda have accompanied this period, which gives the Company a historical dimension related to the development of the island and wider region, especially tourism development.

Since its establishment, Imperial has been the main actor in tourist development of the island of Rab and its strategic goal is to increase the quality of services and the competitiveness while investing in employees, products and destination.

Besides continuous investment in its buildings and facilities, Imperial participates in the organisation and financing of cultural and entertainment events, in the development of sports and work of associations through its corporate social responsibility and gives a great contribution to the promotion of the destination.

Until status changes explained below, Imperial consisted of four hotels, two tourist resorts and two campsites that is, it can offer accommodation to 7 400 tourists.

Since the end of 2016, after a successful privatization, Imperial is managed by Valamar Riviera and Allianz ZB d.o.o., which is an additional guarantee of long-term development of Imperial and the island of Rab. Based on the solution of the Commercial Court in Rijeka dated June 2019 the company Hoteli Makarska d.d. merged to the company Imperial d.d. and the latest also changed its name to Imperial Riviera d.d. by which it runs it operations since 29th of June 2019.

Merging those two companies and acquiring Valamar Parentino hotel in Poreč, hospitality offer of Imperial Riviera was increased enabling it to offer its services for guests in seven hotels, three resorts and two campsites, i.e. having total capacities for almost 10.000 tourists.


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